Hype – A/W 13
When we all decided on location I knew I wanted to do something a little different with the brand.
Regarding the location, it has mainly been used for pop style videos and furniture videos. My goal was to try and
achieve something a bit dark and mysterious. Something along the lines of the ‘shinning’ meets ‘american horror story’ feel to it…so I tried to blend those together in a fashionable way.
Hopefully it comes across in the piece
Format: RED SCARLET