HYPE – AW 13

Client: HYPE
justhype.co.uk

Models:
JIMMY Q
PIPPA HOLLAND

MAKEUP:
ROSEANNA VELIN

When we all decided on location I knew I wanted to do something a little different with the brand.

Regarding the location, it has mainly been used for pop style videos and furniture videos. My goal was to try and
achieve something a bit dark and mysterious. Something along the lines of the ‘shinning’ meets ‘american horror story’ feel to it…so I tried to blend those together in a fashionable way.

Hopefully it comes across in the piece

Format: RED SCARLET

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