HYPE – Only The Strong Survive

Client: HYPE


Shawnee Badger

Preston Alan DeNunzio

This is a short promotion piece I wrote, shot, directed & edited.

I wanted to try and create a unique piece that represents their line through strong imagery that could almost feel like a trailer for a short film. Where the clothing can be represented in an everyday lifestyle situation. Creating different moods to fit with the different pieces they are wearing.

The models were so fun to work with, so it never felt like work. Shawnee & Preston had a nice chemistry together so I chose to shoot the piece with them.

Shot in LA and surrounding areas.

The story is a narrated piece over footage that views a relationship running its course.
Shawnee’s role takes action with some regret to follow.



  1. Hey man! Just wanted to say I admire your work! Your videography, directing and editing and are all inspirational to me as a photographer/ videographer .. Keep up the good work man!

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